Applications / Client project
New Standard
A distinct retail identity, carried into a branded web experience.
- Project type
- Client project
- Focus
- Retail website
- Anders' role
- Website design and development

The need
Give New Standard a recognizable digital home for its retail brand and product presentation.
The work
Built the website around the brand's identity, with a dedicated entry experience and age-verification prompt before visitors enter the site.
The result
Visitors reach a branded entry point with the age requirement clearly presented before continuing. The live site shows the experience in context.
This showcase describes the website experience, not a claim of legal compliance or measured sales growth.
Behind the build
Decisions with
a purpose.
- Make the brand recognizable from the first screen.
- Keep the entry requirement visible rather than burying it in small print.
- Give the retailer a dedicated website instead of relying on a social profile alone.
What could this look like for you?
Your customers and workflow set the direction. Let's talk about the part of your business a website could make easier.